My face gets the good stuff. A simple routine, but one I actually think about. My body gets whatever's on sale.

That's been true for 20+ years. A bottle of lotion on sale, tossed into the cart during a Target run. Applied only a few days a week, when I remembered.

A friend of a friend started at a new skincare company recently. We hopped on a call to swap "starting a business in your 50s" stories. After the call, I saw a new subscriber to Bloom. A few days later, a package showed up. I was willing to support a new business, but honestly I didn't know what to expect.

Dewsy surprised me.

The serum sank in effortlessly, and the lotion that followed didn't feel like lotion at all. No film, no wait. I was able to dressed right away, which never happens.

I started looking forward to the routine, actually hydrating all of me instead of just my face. Turns out I'd been ignoring 95% of my own skin for years. By the end of the first week, I could tell the difference. My skin was still hydrated, hours after I'd stopped thinking about it. This stuff didn't just sink in and call it a day. It worked from the inside out, and left a glow I could actually see.

I used every last drop of both the serum and the lotion, then placed an order for more without thinking twice.

Turns out it's true: you don't know what you're missing until it's gone.