My face gets the good stuff. Nothing too elaborate, but I have a consistent routine. I know what I use, when I use it and why.

The rest of my body? Whatever lotion happens to be on sale at Target.

That has pretty much been the system for the last 20 years. Toss a bottle in the cart, use it when I remember, repeat.

Then a friend of a friend started working with a new skincare company called Dewsy. We got on a call mostly to swap stories about starting something new in our 50s. Afterward, I gained a new subscriber to Bloom, and a few days later a package showed up at my house.

I was curious, but I wasn’t expecting much.

Then I tried it.

The serum went on first, followed by the lotion, and neither had that sticky now stand around half-dressed while this dries feeling I associate with body lotion.

That alone got my attention.

So I kept using it.

And somewhere along the way, something unexpected happened: I started actually taking care of the skin below my neck.

Every day.

Apparently I had been diligently moisturizing about five percent of my body and leaving the other 95 percent to fend for itself.

Within a week, my skin felt noticeably different. More hydrated. Softer. And for the first time, body care felt less like one more thing I should remember to do and more like a routine I actually enjoyed.

I finished both bottles.

Then I bought more.

Twenty years of whatever-was-on-sale lotion, and apparently my body was ready for an upgrade.

*Dewsy gifted me the first bottles; I purchased the replacements myself.